Selling Basics
Whether you have been selling for years or are just starting out, the current economy is a tough sell. When the economy is booming and there is extra cash flow, almost anyone can sell. However, now is...
View ArticleSMALL BUSINESS SURVIVAL STORY
Cosmetic Promotions continues to grow after 20 years in business Orlando, FL – Where historically less than half of all small businesses survive past four years, Cosmetic Promotions,...
View ArticleListen Up!
Listening may seem like the easiest part of the sales call, however, this is the part where most sales people go wrong. Customers do not have the time or the patience these days to listen to sales...
View ArticleWhy use an open ended question?
Now that you have brushed up on your Listening Skills, let’s explore how to get your customers talking. Usually the easiest way to do this is to ask an open ended question. Open ended questions simply...
View ArticleBe An Expert
It is important to a customer that they feel you are knowledgeable about your product, your competition and their problem. Following are a few tips to becoming an expert: SEEK KNOWLEDGE – To become an...
View ArticleGood Things Come To Those…
Patience is not often lauded as a virtue in the sales world. Usually the focus is on creating urgency, moving forward and closing deals. Some may even mistake patience as a form of procrastination,...
View ArticleNew Year, New Business
Happy New Year everyone! To celebrate the new year, let’s briefly discuss the eternal search to get NEW clients. There are tons of different methods to approach new customers, but we are going to...
View ArticleCold Calling Cures
COLD CALLING. Brrrrr. Yes, it is a dreaded task that only the certifiably insane enjoy, but there are ways to make the process smoother, reduce your chance of sticking your foot in your mouth and...
View ArticleThe new Great American Dream … or nightmare?
The other day my oldest client somewhat jokingly said I didn’t “love her” anymore; that she hardly spoke to me these days. Of course, relating to clients is very important and I took her comments to...
View ArticleChoosing a Demonstrator
Choosing a modeling or demo agency to represent your company is an important decision. The people who do the actual event could be the ONLY representative of your company that your potential customers...
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